Health Bite is an app that will not only provide healthy and clean-eating recipes for college students, but they can upload photos or videos of their creations to earn points. After reaching a certain number of points, students can redeem it at certain restaurants or cafes in Gainesville that mirror with the app’s values of healthy and well-balanced eating. The app will partner with these local eateries, such as Cymplify, The Daily Green, Karma Cream, Zoe’s Kitchen etc.
I am offering to students in college (University of Florida) to eat a more healthy and well-balanced diet for their day to day meals by creating an app that offers quick and easy food and snack recipes. They are healthy and power-packed for a more balanced diet for college students.
They care because due to the different levels of stress that incoming freshmen are placed into, such as being away from home and new, scary experiences of college classes and exams, students find it easy to stuff our faces by stress-eating. It doesn’t help that the dining hall is basically an all-you-can-eat buffet. Students can find themselves eating badly because it’s convenient to cook up something that’s fast or just simply eat out. A lot of college students become unhealthy eaters, consuming meals that are high in calories and sodium, and also a diet that consist of mostly carbs. My app, called Health Bite, will be a resolve to change eating habits and diet by encouraging students to cook meals, snacks, smoothies, desserts, that are balanced and made of up good ingredients. They are quite easy to make, does not create a lot of dishes, and satisfying to eat. My goal is that other students will replicate my recipes and eat healthily as well. Then they will become accustomed to cooking good, nutritious and yummy meals at home.
I think this is a big window of opportunity because as students become more aware of the "healthy movement" and the many discoveries behind the bad products that the dining hall offers, students also want to make a conscious effort and decision into eating healthier and making better choices.
Innovation
For the app, Health Bite, the revenue drivers would most primarily be the advertising that local Gainesville eateries would do on the app. We would make sure the ads solicited would be restaurants and eateries that shared the same values as the app, in providing healthy and nutritional meals for students. These places would include, for example, the Daily Green, Zoe's Kitchen, Cymplify Cafe, Civilization, and more.
The next product offering that my customers would want from the app, would be to include promotions and discount codes to these local Gainesville eateries, that aligned with the app's healthy values. With the promotion and discount codes, college students can take a break from creating the healthy recipes and cooking, but they can still be incentivized to go to a place offering healthy dishes when eating out.
It will improve the user experience of being on the app because they can still eat healthy and delicious meals while eating out, so that they don't feel obligated to cook all the time from the recipes provided on the app. It also fosters customer loyalty, because who doesn't like discount codes to some of the best restaurants?
Venture Concept
I will utilize my core competencies would be my personality traits that can connect to the target market for this app. As an outgoing and extroverted person, it's easy for me to meet new people, talk to them, get a sense of what they want and need, and have effective communication to obtain information. Another is that I thrive in challenging, fast-paced environments as it motivates to pursue a project and see to its end. It also ensures that I have strong time management and organizational skills.In evaluation of these elements, I definitely believe that all of these factors effectively fit together. I do not think that there are any critical weaknesses in my business model, as my communication skills will effectively enable me to gage what my target market may need and want from my app. In addition, I truly am passionate and enthusiastic behind the core ideas for my app.
My target market, which are college students, will definitely want to get on board with the revolutionary idea of providing simple and easy meals that are healthy and nutritious. The app's partnership with the various local, healthy eateries will also help and incentivize students to use the app for discount and promo codes, but also pick better locations for eating.
I would create the app to be aesthetically pleasing. It would have to provide comfortability in user experience as well as offering high-resolution pictures. I will take inspiration from many popular food accounts on Instagram for visual cues, as well as Buzzfeed's Tasty videos.
2. Feedback
The feedback that I received was very positive. One comment described how much he liked the idea as he and his family try to eat as healthy as possible, and that it would be a great lesson for his kids to start getting hands-on experience with cooking and using fresh ingredients. That way, you're more aware and conscious of what you are putting into your body. Another feedback described the love for the idea and she left a comment on how she actually needs an app like this to motivate herself.
3. Changes
I did not make any changes to the idea because the feedback that I received were generally very positive and good.
