What's Next (Week 12)

Existing Market

• The next product offering that my customers would want from the app, would be to include promotions and discount codes to these local Gainesville eateries, that aligned with the app's healthy values. With the promotion and discount codes, college students can take a break from creating the healthy recipes and cooking, but they can still be incentivized to go to a place offering healthy dishes when eating out.
• Interviews
• I used the index card technique and did audio interviews on UF students.
• In terms of growing my existing market, I think that my future goals would be to quickly reach out to these local eateries to obtain partnership deals with them. Everyone that I interviewed seemed to be on board with the idea to get promos and discount codes to their favorite local healthy eateries in Gainesville.
  It's attractive to students because of the fact that they can save money by getting points to get discount codes. It also incentivizes them to go eat out at a place that serves healthier options, rather than going to a fast-food joint.
  It's attractive to these restaurants because it promotes and advertises their place.

New Market

• A radically different market that I would target would be high school students.
• They would start to learn how to cook and prepare meals ahead of college, so that they're more aware once they enter the college. It would be similar to practice for them, as well as a good learning experience.
• Interviews
• I once again used the index card technique and interviewed at the Oaks Mall. They were reluctant to be interviewed, so I used the audio method.
For some reason, my sixth interview is heaving difficulty uploading onto YouTube. It does not finish processinig and will not finish the uploading. I am contacting customer service, but feel free to message me and I can send the footage over to you through iMessage or Facebook. Hopefully the interviews I have so far gives a good enough background though,

Reflection

In the new market, I was nicely surprised by how well the idea went with these high school students. I expected that high school students would be less accepting of the idea to learn how to cook and prepare these healthy meals, as most of them are still in an environment where a parental figure cooks their meals. However, a lot of them seemed to be excited for this prospect and equally enjoyed the idea of the partnerships with local cafes and healthy eateries in Gainesville. They are not as attractive as my existing market, just because they don't have the same background incentive, but they would be strong contenders for growing my target audience once the app starts to grow and expand