The Amazon Whisperer

• For my app called Health Bite (which provides healthy and nutririous but fast meal recipes for college students - check out my previous blog post on it), the revenue drivers would most primarily be the advertising that local Gainesville eateries would do on the app. We would make sure the ads solicited would be restaurants and eateries that shared the same values as the app, in providing healthy and nutritional meals for students. These places would include, for example, the Daily Green, Zoe's Kitchen, Cymplify Cafe, Civilization, and more.
• The next product offering that my customers would want from the app, would be to include promotions and discount codes to these local Gainesville eateries, that aligned with the app's healthy values. With the promotion and discount codes, college students can take a break from creating the healthy recipes and cooking, but they can still be incentivized to go to a place offering healthy dishes when eating out.
• It will improve the user experience of being on the app because they can still eat healthy and delicious meals while eating out, so that they don't feel obligated to cook all the time from the recipes provided on the app. It also fosters customer loyalty, because who doesn't like discount codes to some of the best restaurants?
• Since my idea was an app that provided recipes to healthy and nutritious meals to college students, there was no product on Amazon that was similar to my services other than some cookbooks. I looked for healthy cooking and this was a recipe book.
  
• Most of the customer reviews were very positive with the reviewers gushing their love for the healthy, delicious, and clean eating that this recipe book provided. One of the negative reviews said that the cooking was definitely not within the 15-minute range and showcased the reviewers distate for the fancy ingredients that were needed, where you had to shop specifically to cook the recipes provided and you could not throw things together from the ingredients leftover in the fridge.
• The design/usability changes that I would make to the product would be to include simple recipes that did not included fancy ingredients and to include "Leftover Ingredients" recipes as well.
• I don't think the product would make a good addition to my current product/service offering.