Week 9 Reading Reflection

Kuratko Chapter 10: Marketing Challenges for Entrepreneurial Ventures

1. In this week's reading, I was surprised pleasantly by the coverage of social media marketing. Digital marketing, which encompasses social media marketing, is something that I am currently doing an internship in. I was surprised that the traditional marketing approach, encompassing the 4 P's, was now starting to become outdated, and in social media marketing, more of an emphasis was placed on audience contribution.
2. One part of the reading that was confusing to me were the views of pricing in the pricing strategies section, when pricing is considered virtual. It is the easiest and quickest to change, when I always thought the concept worked the other way.
3. I would want to ask the authors these questions:
• What do you think is the best option for pricing in the social media age?
• What is your personal marketing philosophy?
4. I do not think the author was wrong about anything in this text.