- Fine tune your opportunity
- Instead of fine-tuning an opportunity like mine, which was to build additional changing room stalls in crowded department stores, I kept it the same. You either need more space or you don't. In the case of popular stores with an abundance of demanding customers, it just makes more sense to have more than one changing room.
- Fine tune the "who"
- I did fine tune the "who" from last week. I decided to try to interview customers that were more around my age, instead of the older crowd from last week.
- Tweaking your interview questions
- Were there a lot of people/customers inside Pac Sun?
- Were you satisfied or unsatisfied with a certain aspect of your shopping experience?
- Did you guys have to wait for a long time to have a changing room?
- How long did you guys have to wait?
- Did you have other things to do at the mall that you might not have time for now?
- How many changing rooms were there?
- Would you be in favor of adding more changing rooms?
- I made changes to the store aforementioned by changing locations and asking how it cut into their time.
- Talking to customers
- What I learned from the opportunity
- I learned from this opportunity that it's not easy to satisfy all customers. The customers and employees all have different perpectives, wants, and needs that need to be fulfilled. However, in a business, even though it's sometimes hard to always fulfill this aspect, the customer should always come first. From where I started, the opportunity is not that much different as it will always be difficult to satisfy those long line of customers who have been waiting for a long-time for a chance to try on their clothing in one of the only two changing rooms in the entire store meant to serve all customers.
- What I learned about interviewing customers
- Most people were reluctant to be interviewed, much less filmed. A lot did not want to be interviewed because of the fact that this would be uploaded on YouTube and put onto the Internet. If someone approached me and asked to take a video of me and put it online, I would not say yes. Even though I did try to interview younger people, such as customers, that were around my age, it was very difficult to obtain those five customers, as they still don't want to give up their busy time as well as have footage of them going online.
Sunday, February 7, 2016
Interviewing Customers No. 2 (Week 5)
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Hi Jary,
ReplyDeleteYou are doing an awesome job with this blog. I love the videos and your insight in your post! Keep up the great work!! :)
-Olivia, Your ENT3003 TA Mentor
Hi Jary, you have an interesting idea here. I don't generally have an issue with changing rooms at a store. I guess I don't do much shopping. I can see how it can be problematic for people who shop and want to be sure that they have the right fit before leaving the store. I was keen to see your videos. Here is a link to my interviews: http://acwilliams83.blogspot.com/2016/02/interviewing-customers-no-2.html
ReplyDeleteIt is great that you realize the needs of your potential customers, even going so far as to understand that many wouldn't want a stranger to film them and put it on the internet. You also understand that your potential market caters to a large variety of people, so it may be useful to somehow narrow that market. I think you did a great job learning from your last interviews.
ReplyDeleteHey Jary,
ReplyDeleteI also fine-tuned my "who" and my approach to asking questions, rather than fine-tuning my opportunity. I also found that it is difficult to please everyone. No matter what the problem and solution is, there will always be people that disagree so that is something I have been dealing with as well since I want to fine-tune my opportunity to accommodate as many students as possible! Here is a link to my blog if you want to check it out! - http://daniellesteinent3003.blogspot.com/2016/02/interviewing-customers-no-2.html
Jary, your idea is pretty cool and it can definitely be frustrating to not be able to try something on before you purchase. This need identified is a prime opportunity and if it can be expanded and implemented, it could lead to happier shoppers and result in repeat customers. I also had a challenge with filming folks for my opportunity as a lot did not want to have their videos uploaded on YouTube. But all works out in the end and having the entrepreneurial spirit means working around and through challenges so i'm sure you'll figure it out and do a great job with it. Good luck with the rest of the assessments this semester and take care.
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