by Daniel Yankelovich and David Meer
- Everything was surprising in this week's reading as the information presented was something new and made me think from different perspectives. I saw the broad view of nondemographic segmentation and how it influenced the capabilities of which market to enter and what goods to produce.
- One part that was confusing in the reading was predicting purchase behavior.
- I would ask the authors:
- How would you describe yourself?
- What market would you segment into?
- I would ask the authors these questions as I would want to gain understanding on their personal opinions and their unique insight..
- I did not find anything in the article that the author was weong about.
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