Sunday, February 14, 2016

Interviewing Customers (No. 3)

  1. Describe your interviewing strategy
    • My interviewing strategy was to approach students who had unmet needs of finding parking in the Zone 1 area of Gainesville. Zone 1 is the area where it is home to many off-campus apartments across University of Florida campus. It is near sorority row and Norman hall. The problem with Zone 1 street parking is that the city gives out more street parking decals than there are spaces available. Many students who live in that area sometimes have to drive around for up to an hour trying to find a parking space. It is extremely frustrating.
    • The questions I intend on asking are:
      • How do you feel about Zone 1 street parking?
      • Have you ever experienced problems with it before?
      • When was most recent problem with parking in Zone 1?
      • Do you know certain times that you can be driving vs. when you shouldn't move your car?
      • What do you propose the city of Gainesville should do in order to fix this problem?
  2. Conduct the interviews
  3. Reflect on what you learned
    • I learned from this experience that most residents who lived in these apartments that were situated in Zone 1 had similar dissatisfactions and annnoyances with the parking problem. Residents from apartments include Social 28, Solaria, Ashton Lane, Woodbury Row, and etc. Although some of these apartment complexes do provide parking, it is usually limited and the decals are about $125-$150 per month. Although some students may be able to pay those, most cannot, which is why many students buy street parking decals. However, it's a frustrating experience for students and residents to try to find parking spots that seem to be overly crowded.

2 comments:

  1. I think you did a great job of identifying a common problem among students living on campus. By identifying a crucial need you can grab customer's attention right off the bat. Tuition is very expensive, so any extra fees students have to pay can become overwhelming, especially when you pay 150$ a month and you can't find a spot. I am interested to know what the customer's responses were regarding what they think Gainesville should do.

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  2. Hi Jary,

    Great job in deciding what questions you think were the most important to ask your customers. I personally don't own a car, but many of my friends do. It's honestly insane that on top of our tuition, we also have to pay for parking. All UF cares about is profiting. They aren't able to supply students with the high demand of parking spots because they're so limited. Thanks for sharing! Check out my post by clicking the link.
    http://jalekatircioglu.blogspot.com/2016/02/customer-interviews-no-3.html

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