- The business owner that I targeted was Chelsea Lee. She creates hand-made jewelry and sells it through an online business platform of Etsy, as well as going to the local farmer's market and selling it there, every Saturdays. Chelsea said that her target market ranged women from the ages of 16-50 at the farmer's market while the ages ranged from 20-30 on Etsy. She said that various ages of women bought her jewelry at the farmer's market while they shopped for other items, as they bought it form themselves or gifts for other people. The kind of media that her customers consumed was obviously digital as many of her customers saw her jewelry creations on social media, such as her Facebook page and Instagram page, and then visited her Etsy website.
- Customer interviews
- I decided to use the index card technique with interviews as it was easier for me to approach them and ask if I could interview them and present them with the information so that they could say a quick bit and move on. It felt like I was less intrusive on their time. In addition, they were hesitant to be filmed but when I conveyed that they could do an audio interview, they were much more willing to do the interview.
- I think the entrepreneur Chelsea adequately understood her customer's needs. She provided pretty but inexpensive jewelry that shoppers could pick up. If there was one unmet need or difference, it was the idea of providing gift-wrapping services but she was probably just unaware that it was an unmet need.
Sunday, February 28, 2016
The 80-20 Rule (Week 8)
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Hi Jary,
ReplyDeleteInterviewing a busy individual can be very difficult, especially when trying to make video or audio recording. Your questions were okay, but you could sound much more professional by reducing the amount of "uh" and "like" when posing your questions. Not trying to nit pick you, just trying to help you be more effective in your business communication.
If you'd like to check out my 80-20 Web Blog post : http://bmwtechnician.blogspot.com/2016/02/80-20-rule.html
Hello,
ReplyDeleteYour focus on interviewing customers was a great decision since it gives a broader idea of a customer base than I have seen in other examples where a lot of people have actually done two or three videos interviewing employees. So I commend you for following the instructions. It would have been nice to interview Chelsea but is completely understandable. Anyway, check out my blog at: http://entspring16.blogspot.com/
ReplyDeleteHello Jary, I enjoyed reading your post. I think the entrepreneur you picked has an effective marketing range for her customers. And I agree with you that most of interviewee do not want me to interview them once I mentioned about recording. I think many people feel not comfortable to be recorded even its for school assignment.
Here is my blog post. http://yukikokurashima.blogspot.com/2016/02/the-twenty-percent-week-8.html